LAKE SAINT LOUIS, Mo. – American Drag Racing league officials announced today that they have reached a multi-year agreement with RJS Racing Equipment to become the Official Safety Equipment Provider of the ADRL.
RJS Racing Equipment is a manufacturer and seller of safety equipment for all types of motor racing. Most of their branded products are manufactured right here in in the U.S.A., in the great state of Michigan. RJS dedicates it’s time to providing high-quality products to its customers at an affordable price while maintaining the personal service and care of a small business.
“RJS has partnered with the ADRL in the past, and we are pleased to rejoin the team,” according to Ryan Biegun, RJS Racing Equipment Executive. "This is a great opportunity to expand our growing customer base, while also supporting our current customers who already race in the ADRL."
To learn more about RJS Racing Equipment, follow them on social media or visit their website at www.rjsracing.com.
LAKE SAINT LOUIS, Mo. – Officials from the American Drag Racing League announced today that Jesel has signed an agreement to join the growing list of ADRL official sponsors heading into the 2021 ADRL Tour.
Jesel Inc. is a leading valvetrain parts manufacturer specializing in rocker arms, belt drives, roller lifters, followers and cam cores for high performance race engines. For over 40 years, championship winning racers in virtually every form of racing from have relied on Jesel. Used by top engine builders worldwide, Jesel products continue to set the standard by which all others are measured.
“Our philosophy at Jesel has always been to build the finest components available and the best way to showcase a product is by seeing them used on some of the fastest cars driven by the best racers,” said Jesel Marketing Manager Rob Remesi. “We were thrilled to hear that the ADRL was returning and we look forward to years of a successful partnership sponsoring them.”
To learn more about Jesel, follow them on social media or visit their website at www.jesel.com.
LAKE SAINT LOUIS, Mo. – Officials from the ADRL announced today that Extreme Racing Oil & Fuel, a division of LJ1 Oil Products, has signed a multi-year agreement to become the Official Racing Oil & Fuel of the ADRL.
Extreme Racing Oil & Fuel’s mission is to be the industry leader in the research, marketing and selling of high quality race oil, race fuels and performance lubricants. They accomplish this by ensuring that their products and service are of the highest quality.
"The ADRL has the same mission as Extreme Racing Oil & Fuel, to be an industry leader," said Extreme Racing Oil & Fuel CEO Larry Jeffers. “They once held that title and are well on their way to holding it again. We couldn’t be more excited to join them as an official sponsor and look forward to a very successful and mutually beneficial partnership.”
To learn more about Extreme Racing Oil & Fuel, follow them on social media or visit their website at www.extremebrandproducts.com.
LAKE SAINT LOUIS, Mo. – ADRL officials announced today that Design Engineering, Inc. has signed an agreement to become an Official Sponsor of the ADRL.
For twenty-five years now Design Engineering, Inc. has been known for producing exceptional quality heat & sound control products primarily sold through the performance distribution system. But there's another facet of their business that they specialize in - working with other customers to help solve their heat and sound control problems.
They work with those customers to define their problem, determine the correct materials necessary to handle their heat or sound control issues and work to design a solution. Their in-house design team can quickly turn around first article prototypes for inspection, for fitment and evaluation purposes. Once a final design is tested and approved by the customer, production begins based on their requirements.
Over the years they have designed custom solutions for many industries and fields including, aviation, powersports, racing, marine and even locomotive. They have also produced "build to spec" contract work for commercial, industrial, and military-related businesses to name a few. All of these businesses who decide to contract Design Engineering for heat and sound solutions have recognized their capabilities and ability to come up with correct and innovative products to solve the problem.
"When the ADRL approached us regarding sponsorship, we felt that it was a perfect fit," said Design Engineering, Inc. Social Media and Sponsorship Coordinator Will Farkas. "The ADRL has an extremely loyal fan and racer base and we are confident that this will result in a very strong return on our investment.”
To learn more about Design Engineering, Inc., follow them on social media or visit their website at www.designengineering.com.
LAKE SAINT LOUIS, Mo. – ADRL officials announced today that M&M Transmission has signed a multi-year agreement to become the Official Automatic Racing Transmission of the ADRL.
M&M Transmissions have been setting records and winning races in the fastest and quickest door slammers in the world. They pride themselves on reliability and performance. From their custom TH400 Transmissions to their lightweight high precision shifters and the torque converters in between, they have one goal, winning!
"The ADRL has long been known for having some of the world’s fastest and quickest door slammers," said M&M Transmission owner Mark Micke. "Having competed and won in the ADRL in the past, I know full well how exciting their events are and I am just as excited to support them as an official sponsor.”
To learn more about M&M Transmission, follow them on social media or visit their website at www.mandmtransmission.com.
LAKE SAINT LOUIS, Mo. – ADRL Officials announced today that Kryptonite Kustomz has returned as the Official Custom Car and Truck Wrap Shop of the ADRL.
Kryptonite Kustomz has taken custom car and truck wraps to a whole new level. Specializing in high impact, eye catching wraps for everything from race cars and team support vehicles, personal vehicles looking for that added touch of personalization, and business vehicles looking to get the most out of their advertising budget by turning any vehicle into a rolling billboard.
"The ADRL has long been known for having some of the wildest looking hot rods in drag racing," said Kryptonite Kustomz Owner Chris Davis. "Most of those race cars were designed and wrapped right here at Kryptonite Kustomz. We look forward to playing a major role in the future of the ADRL”
To learn more about Kryptonite Kustomz, follow them on social media or visit their website at www.kkwraps.com
LAKE SAINT LOUIS, Mo. – Officials from the American Drag Racing League announced today that Bullet Racing Engines has signed a multi-year agreement to become the Official Engine Builder of the ADRL.
Bullet Racing Engines is a full service engine machining and building business specializing in drag race, dirt race, truck pull and virtually all high horsepower engines.
"The ADRL and its racers put on a show that is second to none," said Bullet Racing Engines General Manager Jim Gray. "We couldn’t be more excited to grow our customer base within the world’s premier eight-mile drag racing series."
To learn more about Bullet Racing Engines, follow them on social media or visit their website at www.bulletracingengines.com
LAKE SAINT LOUIS, Mo. – American Drag Racing League officials today announced a multi-year agreement with Innovators West to become the Official Harmonic Damper of the ADRL.
For more than 25 years, Innovators West has produced high-quality SFI 18.1 certified harmonic dampers right here in the United States with all-American components. With a standard all-aluminum case design for lower reciprocating weight, stress-proof steel hub, and 1040 steel internal inertia rings for outstanding durability, Innovators West dampers are a great investment for your street or race vehicle.
"The ADRL is quickly re-establishing themselves as one of the top series in motorsports," said Innovators West Sales and Marketing Manager Chris Rose. "Innovators West is excited to be an official sponsor and looking forward to fantastic events in 2021 and beyond.”
To learn more about Innovators West, follow them on social media or visit their website at www.innovatorswest.com
LAKE SAINT LOUIS, Mo. – The American Drag Racing League announced today that Turn Key Speed Shop has signed on as an official ADRL sponsor for the 2021 season and beyond.
From hot rod repair to race car specialty fabrication to custom paint work, they do it all at Turn Key Speed Shop.
"Having Raced Pro Extreme in the ADRL for years, I know what a great job that they do for their sponsors," said Turn Key Speed Shop’s Steve Wiley. "When they approached us regarding sponsorship, it was an easy decision. We look forward to growing alongside the ADRL for years to come”
To learn more about Turn Key Speed Shop, follow them on social media or visit their website at www.turnkeytexas.net
LAKE SAINT LOUIS, Mo. – American Drag Racing League officials announced today that Flying A Motorsports, based in Cuba, Mo., has been named the Official Motorhome and Trailer Provider of the ADRL.
Flying A Motorsports has been providing the motorsports industry with the finest in transportation equipment for nearly 30 years. They carry new and used race car trailers, stacker trailers, car haulers, and cargo trailers. They choose manufacturers that place emphasis on precision and craftsmanship, like inTech, Haulmark, Continental Cargo, and Pace American.
"Being involved in the ADRL has allowed us to move a significant amount of inventory in the past," said Flying A Motorsports Owner Alan Cape. "We’re very excited that the ADRL has returned to prominence in 2020 and are looking forward to continuing our relationship with them for years to come.”
To learn more about Flying A Motorsports, follow them on social media or visit their website at www.flyimgamotorsports.com
LAKE SAINT LOUIS, Mo. – The American Drag Racing League announced today Davis Technologies, headquartered in Weaverville, N.C., has been named the Official Traction Control Brand of the ADRL.
Davis Technologies is the industry leader in racing traction control systems. Their sensorless systems have dominated circle track racing for more than a decade and their systems have dominated all levels of drag racing for years.
"I've supported the ADRL since the beginning," said Davis Technologies Owner Shannon Davis. "We've always had an amazing customer base within ADRL. They have great racing and great fans. I've got a ton of customers over there in the Pro Extreme class as well as others. It's just common sense.
"(ADRL CEO) Kenny Nowling puts on a great show, has great crowds, and great car counts. We've been with them since the beginning and we're glad to be back!"
To learn more about Davis Technologies, follow them on social media or visit their website at www.moretraction.com
INDIANAPOLIS, In. – “There will come a time when you believe everything is finished; that will be the beginning.” -Louis L’Amour
The final chapter of the American Drag Racing League, and that of its enigmatic owner Kenny Nowling, isn't finished. In fact, Saturday morning at the Performance Racing Industry (PRI) show here, Nowling announced a new chapter in the Book of ADRL with the series returning to national facilities in 2020 under the leadership of newly-named president, Mel Roth.
Roth recently completed the 15th running of his signature drag race, the Street Car Super Nationals, and is the owner of the Premier Street Car Association, entering its 21st year in 2020. He will continue his involvement in both while running day-to-day operations of the ADRL.
When it came time to choose new leadership, Nowling didn’t have to search long. Larry Jeffers and Randy Merick, both longtime friends of Nowling’s and supporters of the ADRL, gave their votes of confidence to Roth. In fact, if it weren’t for Roth, the ADRL would still be defunct.
"When you've seen what Mel has done in the past,” Nowling said, “and you've seen the success he's had on a shoestring budget and continued to build and grow the Street Car Super Nationals into what it is today...If Mel wouldn't have agreed to (come to ADRL), I wouldn't have done it."
Most of the ADRL’s original staff from its heyday are returning, including Vice President of Competition Bubba Corzine, along with his wife, Letha, and longtime Vice President of Technical Affairs, Rick Moore.
The ADRL and Nowling’s leadership of it has led to some of the largest crowds and most historic events in drag racing history. The Missouri native plans to bring that style of racing back to American drag strips starting in April. Nowling said he’s never been able to quite leave the ADRL behind and now is the perfect time to resurrect it.
"My grandmother told me something I'll never forget,” Nowling said. “'If you can't go a day without thinking about something, don't ever give up on it.' That's been my mantra. There have been several people who have stood beside me since Day One, but Steve Vick, Roy Hill, Jack Switzer, Randy Merick, and Larry Jeffers, and my partner in this venture, Bobby Don, have been the foundation."
There are currently plans to run several different types of cars at ADRL events, but one thing will never change. "We will have different classes at different tracks, but the one constant will be Pro Extreme,” Nowling said. “It was once the most exciting class in drag racing and it will be again. The race to the 3.30s is on."
ADRL expects to bring its brand of adrenalized drag racing to facilities in several major markets, including St. Louis, Dallas, and more, with the full schedule to be released early in the new year.
All announcements regarding the complete schedule, event classes, and class and series title sponsorships will also be made on the other side of the holidays.
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